In the fifteen years since Facebook launched among a group of Harvard students, social media has become crucial to the way brands interact with their public – and that includes the property sector.
If you haven’t been using social media to its full extent, don’t imagine this means of communication will go away any time soon. It is projected that social media will have more than 3 billion global users a month by 2021 – that’s a third of the world’s population.
How does social media help estate and letting agents grow?
The instant, shareable nature of the platforms, means that an effective social media strategy can raise awareness for a campaign or service rapidly. Done well, social media can enhance your estate or letting agency’s reputation, giving customers a warm feeling about you and loyalty to your brand. Do it badly and, at best, you’re wasting your time.
Social media is constantly evolving, so you need to be aware of new trends and new ways of attracting an audience. However, it’s better to do one or two things well than to create accounts for every platform going and manage them in a half-hearted fashion.
The most important thing is to have an effective social media strategy and commit to it, posting relevant and useful content regularly.
Which social media channels are best for advertising in the property niche?
Social media is one of the cheapest forms of marketing available, and the ROI it’s providing to estate and letting agents and other businesses in the property sector is growing more and more every day.
There are many social channels out there so do you invest in all of them or select those sites that will provide the most ROI at the lowest cost?
The best way to decide which social channels to use is by investing time in defining your ideal targeted segment (i.e. who are your ideal clients you want to attract) and understanding which channels they prefer to use.
Here are the top 2 social channels We Help real estate agents within 2020:
Facebook is by far the most widely used channel so if you are to choose one, Facebook is the winner.
With over 2 billion daily active users, ranging from first time buyers to vendors approaching retirement, from landlords’ wannabes to property investors and anyone in between, you can rest assured Facebook can help your business grow.
Whether your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook can make a big contribution towards reaching your goals (when used properly).
We have had some incredible client results generating consistent leads for our clients within the estate agent niche, the most powerful thing with using ads is we can generate a lot of leads and send them directly to the Estate Agents for them to essentially be closing deals on autopilot.
Generating leads 24/7 utilising what we like to call "THE FACEBOOK MACHINE" it allows us to bring a high number of qualified leads, therefore If even only a small fraction of them convert into buyers, we have both been successful and generated a great return on investment.
Instagram AS YOU KNOW is now one of the most popular social media platforms out there right now!
We encourage our clients to use Instagram ads and also have even had some great results using influencer marketing although this is not our typical service for estate agent clients.
If you are an Estate Agent in the Uk struggling to consistently bring in new homeowner and home seller leads, feel free to book an in a FREE call with Olley below for him to go over some ideas with you.
Olley Thorpe is the founder of DafGlobal. When he’s not serving his clients, he geeks out on making youtube videos which helps his followers make money online and start making money online
Check the channel out below: www.youtube.com/olleythorpe
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